Element M is the brainchild of its creator Martelle T. Morrison.  Initializing as an idea many years ago, he envisioned a perfect time and opportunity to allow it to MANIFEST. While completing life goals such as college and grad school, he stayed in the lab visualizing and creating. Morrison's background in Retail/Retail Management coupled with a lifelong interest in Fashion and Branding; further inspired him to develop a brand of his own.
Like so many who oftentimes seek "perfection" in determining when to launch an idea; he soon learned that sometimes, you just have to work with the available ELEMENTS and allow things to take shape. 

Naturally, there's a chemical makeup of all things and Element M aspires to be the missing piece or the added flair -- to what composes your fashion chemistry.